How not to name a new car
Companies that get it wrong risk both derision and outrage
The Economist › Business
refreshed
a feed from The Economist
4 months ago
What do Joe Biden and the boss of Starbucks have in common?
Both are grappling with gloomy consumers at home and trouble abroad
Can Nvidia be dethroned? Meet the startups vying for its crown
A new generation of AI chips is on the way
Can anyone save the world’s most important diamond company?
De Beers is in peril
Global firms are tapping India’s workers like never before
They want their brains more than their brawn
Africa Inc is ready to roar
Its businesses are expanding across the continent
Americans are fretting over their body odour
They are covering themselves in new types of deodorant
Walmart’s latest product? Its customers
The retail giant is selling advertisers access to its shoppers
The Economist’s agony uncle returns
Pets, drugs and schedule send: another postbag for Max Flannel
Japanese businesses are trapped between America and China
Could geopolitics kill off an incipient corporate revival?
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