The integration of reality TV stars turned influencers at the glitzy events in the UK's capital, such as the BAFTAs and Brit Awards , has changed standards.
When she first burst onto the nation's TV screens back in the summer of 2022 it was obvious Ekin-Su Cülcüloğlu was a force to be reckoned with, and she's been climbing the fame ladder since.
There was a time not so long ago that the 28-year-old's status as one of the UK's standout actresses was thrust into uncertainty following the release of Sam Taylor-Johnson's Amy Winehouse biopic.
The ceremony has been championing sustainability in recent years and as part of its pledge, guests are asked to wear something already in existence - from their own wardrobe or rented.
Stars from the nation's favourite shows mingled inside the Southbank Centre, with many taking to social media to document the moments the cameras missed.