Summer Fox, from London, decided to test her knowledge of Gen Alpha's vocabulary by asking her 12-year-old cousin to share a list of popular terms they frequently use.
An estimated $5.39 trillion is spent annually on Gen Alpha as of 2024, and is projected surge past $5.46 trillion by 2029, per to research firm McCrindle.
The research is clear: screens are making us stupid. And the ones suffering the most are Gen Z and Gen Alpha. But there's hope, with experts saying they have found a cure to 'brain rot'.