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Liquid Death

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3 months ago

How water from a tin became a billion pound business: Brands like Cano Water and Liquid Death are soaring with environmentally conscious Gen Z with a lot of famous faces - including David Attenborough - backing them

Once reserved for beers, fizzy drinks and all manner of nitro infused cocktail tins, the aluminium can has now also become the go-to vessel for drinking water across the world.

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