Truth about 'internet sweetheart' Matilda Djerf: Inside her £30m fashion line Djerf Avenue where she's accused of 'psychological terror', 'breaking' staff and an utterly humiliating workplace practice, revealed by SARAH RAINEY
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a story from The Daily Mail › The Daily Mail
With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.