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Have researchers really ‘de-extincted’ the dire wolf? No, but behind the hype was a genuine breakthrough | Helen Pilcher

The pups are cute – and great for PR – but they’re modified grey wolves. The real work is being done with their red cousins

I’ve been waiting for this. Ever since researchers almost brought a wild goa…

38 days ago

47 days ago

Cop30 in talks to hire PR firm that worked for lobby seeking weaker Amazon protections

Revealed: Edelman worked for Brazilian trade group accused of pushing for environmental rollbacks in Amazon

Edelman, the world’s largest public relations agency, is in talks to work with the Cop30 tea…

53 days ago

Is Man United's £2bn 'New Old Trafford' design a COPYCAT? Post by club's former PR man prompts speculation that design was inspired by Morocco's 115,000-seater 'tent' World Cup stadium

Manchester United unveiled plans for the new 100,000-seater stadium on Tuesday morning, showing off the design which includes a glass and steel 'umbrella' canopy.

63 days ago

Jeff Bezos takes one small step for feminism and social progress, and one giant leap for self-publicity | Sarah Manavis

The first all-female private flight into space funded by the Amazon tycoon’s Blue Origin company has little to do with female empowerment and a lot to do with PR

A pop star, a TV host and a billionai…

65 days ago

Meghan Markle deleting and resharing post about Netflix series could have been attempt to 'grab attention', PR expert claims - as Duchess has made same social media blunder before

The Duchess of Sussex , 43, shared the clip on her Instagram - before it was mysteriously taken down, and then re-shared. It's not the first time the seeming blunder took place

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