Clubhouse’s next moves in India will determine if it’s the next Facebook or the next Foursquare
On Clubhouse, there is something for everyone: rooms on pop culture, feminism, cricket, music, gaming, and even religion and prayer. That variety is among the many reasons the invitation-only social audio app has taken off in India, where users of different ages, backgrounds, interests, and even languages are coming together to discuss anything and everything, including topics the government would prefer they avoid.
Since its May 21 debut on Android, Clubhouse has found millions of takers in India, which accounted for the majority of the US-based app’s downloads in the first half of June. But experts remain polarized about Clubhouse’s future. Will it join the big leagues with Facebook, Instagram, and Twitter, whose entrenchment in users’ social habits is at least somewhat offset by hate speech and other challenges that come with scale? Or will Clubhouse follow the same fate as Foursquare, a once wildly popular social geolocation app, since cut down to size.
It all depends on what the app does from here.
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