What Is BIMI (And Why Should Email Marketers Care?)
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BIMI is a way to verify information about your brand. Like DMARC, DKIM, and SPF—three methods for verifying sender information—BIMI is a text record that lives on your servers. In fact, it works right alongside SPF, DMARC, and DKIM to signal to email clients that you are you. As such, BIMI aids in deliverability, too.